Sat, Sept 21 11am-12:30pm

In these two seminar style classes, we explore the leadership and strategies of two Chinese firms, one a firm steeped in Chinese culture that has become a world-famous brand, the other perhaps the most Western of large Chinese firms that was also the first Chinese firm to achieve global dominance in its industry even though its brand remains unknown beyond industry insiders. A key issue is how US and EU firms can compete with these Chinese powerhouses.

Reading List: A Tale of Two Firms